Trends in the Russian perfumery market

Perfumery market showed 10% growth in 2012 in comparison with 2011.

It reached 50 billion rubles (1.6 billion USD). The development of the category will be influenced by the following factors:

  • growth of availability of perfumery;
  • an increasing demand;
  • reduction of the grey market.

Such factor as the expansion of category at hypermarkets will also have significant influence on market.

Дата добавления: 04.07.2013


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